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Idea
BRIEF: The Young Lions Cyber 2016 competition in Germany required applications to be in PDF filetype. Candidates should prove their digital expertise and understanding of the social space.
IDEA: PDF is the classic print file format. We decided to make it as digital and dynamic as possible. That's why we created a »Mobile First PDF«.
EXECUTION: Using hyperlinks referring to content on social platforms such as twitter, vine, pinterest and soundcloud, we proved our skills in mobile design and content creation.
RESULTS: We were among the 7 finalists for Germany and got invited to the live competition in Hamburg, which was won by our close friends Longo and Kathi.
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Credits
Client: Young Lions Cyber
Creative Agency: Ogilvy & Mather, Frankfurt
Art Directors: Philipp Unterreiner, Suse Hagelauer
Published: April 2016
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